This serum was created with multi-tasking in mind. If you’re familiar with MooGoo you’ll know that we don’t like a lot of fuss, but we love ingredients that can talk the talk AND walk the walk. When we came across Hyaluronic Acid and Niacinamide, we knew we wanted to use them both, but we didn’t want to create a 10-step skin routine to get all the skin goodness we’re looking for. So instead of keeping these 2 headliners separate, we figured that 2 innovative ingredients are better than 1, but also having 1 serum to use is better than 2 – we like to keep it simple. We also aim to make all of our products suitable for as many people as we can, especially the sensitive types, which is why both Hyaluronic Acid and Niacinamide get extra bonus points for being kind and gentle to the skin.
Hyaluronic Acid is a natural substance found in the skin that helps keep it refreshed by retaining moisture. But just like everything else it seems, as we age our skin’s ability to hold onto moisture levels lessens, which causes it to become dry more easily, resulting in a loss of firmness and the creation of fine lines. Just great. Collagen is mainly made of water so keeping moisture around helps boost its production as well as improving skin elasticity and encouraging skin cell renewal. When applied, Hyaluronic Acid goes to work to pull moisture into the skin which helps keep everything else run smoothly. Drinking lots of water also helps too. Happy and hydrated skin has a plumper appearance that helps minimize the formation of fine lines and wrinkles and also improves overall skin texture. OK, so there is hope! Hydration isn’t the only thing Hyaluronic Acid is good for. It also has some antioxidant properties that we love to protect your skin from the free radical damage which leads to premature skin ageing. No thank you!
There are many kinds of Hyaluronic Acid available with varying molecular weights. A higher molecular weight has a hydrating effect resulting in long-lasting moisture. It also helps reduce water evaporation and protects the skin from external stressors like pollution. A lower molecular weight easily penetrates the skin to deeply deliver its soothing properties to calm skin and its plumping effects to help with wrinkle depth reduction. We use 2 different Hyaluronic Acids in our formula, one with a higher molecular weight, and one with a lower weight to give you the best of both worlds.
Niacinamide; where to begin. Firstly, it’s a form of Vitamin B3 and is best known for balancing your skin’s natural oil production. This helps reduce excess oils from building up and becoming rancid on the skin which can lead to breakouts. Nobody likes breakouts. It also helps to maintain and improve skin barrier function which helps keep moisture in and pollutants/irritants out; vital for good skin health. Of course, there’s more. Niacinamide is well tolerated by all skin types and is known to improve skin tone whilst reducing redness from breakouts and calming skin irritation. Sounds like there isn’t much Niacinamide can’t do, and the research keeps coming out to back it up, making it one of the most versatile and exciting skincare ingredients on the block. We love well-researched ingredients with a clinical track record and we also love seeing results, which is why we put enough of it in this serum to make a noticeable difference to your skin. You’d be surprised how uncommon that is.
Water (Aqua), Niacinamide, Glyceryl Oleate Citrate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic Capric Triglycerides (Silky Natural Ester), Hydrolyzed Hyaluronic Acid, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol (Plant-Based Emulsifying Wax), Sodium Hyaluronate, Phospholipids, Glycine Soja (Soybean) Oil, Glycolipids, Glycine Soja (Soybean) Sterols, Xanthan Gum, Lecithin, Sclerotium Gum, Pullulan, Sodium Citrate, Potassium Sorbate, Piroctone Olamine (Olamine Salt), Fragrance - Oatmeal (Phthalate-Free), Citric Acid (to balance pH).
Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.
We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.
Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
What other products do you recommend to address pigmentation?
In addition to wrinkles or lines, uneven skin tone – dark spots, sun spots and pigmentation can also make the skin look a little old and less vibrant. Our Brightening Cream uses 3 carefully selected natural lightening ingredients that work together to gradually lighten sun damage and pigmentation.
Why is it important to keep oils protected from light and air?
Exposing an oil to oxygen and light can increase the amount of bacteria that reaches and contaminates the oil, causing them to lose their antioxidant properties. That’s why we pack our oils and serums into airless and lightless pump bottles instead of droppers to keep them protected.
How do antioxidants work?
Happy you asked! One part of ageing is caused by “free radical damage”. Free radicals are molecules that have become short of an electron. To become stable, free radicals seek out other molecules and can take an electron from them. This can cause cell damage leading to skin ageing, among other things. Supplying antioxidants to the skin helps mop up these pesky free radicals so they leave your cells alone. The difficult part is to ensure that the antioxidants get deep enough into the skin to function. That’s why we choose the ones we use as they are known to be able to penetrate into the skin and get to work.
Do serums go underneath or on top of moisturizer?
Serums go directly onto the clean skin, under your moisturizer. Apply directly to the skin after cleansing and allow it to soak in for a few minutes before following with your favourite moistures. We have a few.
How often do the serums need to be applied?
For best results, use your serum every night before bed before you apply your moisturizer.
Is this a face serum or an eye serum?
We like to keep things simple even if marketing can sometimes tell us otherwise and get us to believe we need a different product for every part of the body, and even different parts of the face. All of our serums are made for your skin so rub it on whenever you like on your face and around the eye area. Feel free to use it on your body as well, we don’t discriminate.
Are serums safe to use around the eye area?
Our serums are safe to use around the eye area, however we don’t think it will not feel great on the eyeball, so avoid contact with eyes. If product gets into your eye, simply rinse out with water. If using an oil, they do heat up to body temperature and can spread out across the skin. We recommend applying the serum to the orbital bone around the eye, not directly on the eyelids.