How Now Brown Cow Gradual Tanning Cream 120g

4.9
Rated 4.9 out of 5 stars
4.9 Stars (80 Reviews)

Natural Tanning Moisturizer. Non-smelly & Natural Colour.

$14.90
DESCRIPTION
  • A non-smelly, natural, moisturizing gradual tanning formula
  • Made with natural moisturizing oils such as Sweet Almond, Coconut & Olive Oil
  • Provides a natural, non-orange, tan colour by mixing 2 natural tanning ingredients
  • Dihydroxyacetone (DHA) combines with the keratin on the skin to turn it brown
  • Erythrulose (glucose-based tanning agent) darkens skin cells for a golden glow
  • ECGC (Green Tea Extract) is a natural, powerful antioxidant compound
  • Naturally preserved with Hops Extract – free of Parabens and Phenoxyethanol

We think we look better with a bit of colour and like to maintain a healthy glow all year round, without the sun damage. A few of us here at MooGoo like using self-tanning creams, but we got tired of the orange colour many of them leave, as well as the smell. That’s why we set out to make this product, so we would have something that was genuinely natural, effective and moisturizing.

We use our favourite moisturizing oils as the base for this cream to make it very hydrating, extending the life of your tan. Then we added in two natural self-tanning ingredients. The first is Dihydroxyacetone (DHA) which can come from a variety of sources, but we are using a Canola-based source. Secondly, in order to get the right colour tone, especially for pinkish complexions, we added Erythrulose, which as the name suggest is a sugar-based tanning ingredient.

And finally, we also added purified ECGC (Green Tea Extract) which is a natural, powerful antioxidant compound. We use the purified Green Tea Extract which is 90% concentrated and is actually a white powder. If you would like to know why we add EGCG, we suggest that you use the Google and search “Topical EGCG Anti-Ageing” to see some studies on its amazing effects.

Tip: Apply this cream daily to gradually build up the tan colour until desired results are achieved. For best results, exfoliate prior to application and wait a few minutes before dressing. Make sure to wash your hands well after application as tanned palms can look a bit strange.

INGREDIENTS

Aqua (H₂O’s Fancy Name), Prunus Amygdalus Dulcis (Sweet Almond) Oil, Squalane (Olive), Cocos Nucifera (Coconut) Oil, Dihydroxyacetone (DHA Canola-Based Tanning Agent), Olea Europaea (Olive) Fruit Oil, Glyceryl Stearate (Food Grade Emulsifier), Cetearyl Alcohol (Plant-Based Emulsifying Wax), Lecithin (Soy), Polysorbate 60 (Food Grade Emulsifier), Erythrulose (Glucose-Based Tanning Agent), Piroctone Olamine (Olamine Salt), Aloe Barbadensis Leaf Juice (Aloe Vera), Tocopherol (Natural Vitamin E), Allantoin, Pyrus Communis (Pear) Extract, Hydrolyzed Milk Protein (For Skin Elasticity), Natural Vanilla Fragrance Oil (Phthalate-Free), Humulus Lupulus (Hops) Extract, Camellia Sinensis (ECGC Green Tea) Leaf Extract.

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

How do self-tanning products work?

Most self-tanning ingredients are either canola oil, glycerin or sugar-based ingredients that combine with the amino acids on your skin. Various amino acids combine differently, producing different tones of colouration from yellow to orange to brown. So very simply, the self-tanning ingredients make a tan coloured pigment on the skin that looks like a real tan, but is not a genuine tan which happens when our skin is exposed to UV. Because the colour is made by using the outer layers of skin, the colour will gradually disappear over a period of time as the skin sloughs off. So to keep the colour, it should be re-applied every now and then.

How do you test your products?

The only animals we use for testing are our own bodies. Friends usually test it next. If they like it and ask for more, we keep it. That’s how all of our products have been developed.

What ingredients do you avoid when making a moisturizer?

There's lots of things you won't find in this cream (or any of our other products) because they were all formulated for family members and close friends. This includes Paraffin and Mineral Oil which derive from petroleum, but are commonly found in commercial moisturizers like Sorbolene. We don’t think putting the stuff that goes into our cars on our skin is the healthiest thing we can do.

We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). We avoid a lot of other things too, way too many to list here. We also don't use any useless, trendy ingredients like stem cells from Swiss apples or super power jellyfish DNA, just natural, effective ingredients for healthy skin.

Is this a face cream or a body cream?

We like to keep things simple even if marketing can sometimes tell us otherwise and get us to believe we need a different cream for every part of the body. This cream is made for your skin so rub it on whenever you like on your face and body, and hands and feet too, we don’t discriminate.

Is this moisturizer made of milk?

We aren’t called MooGoo because our products are made with milk. If you think about it, putting any meaningful amount of fresh milk into a cream and then putting it on a shelf in a store for a while would not end well – yuck! We do use ethically and sustainably sourced Milk Protein from a credible Australian supplier in a some of our skincare products because research has found that it helps to increase skin elasticity by up to 20%.

If you want to know more about the Milk Protein we use, check out the General section on our FAQ page for more detailed information.

Shipping & Returns

Order Processing

All orders are dispatched from MooGoo USA HQ within 5 business days of placing your order.

Free Shipping

All USA orders over $35.00 qualify for Free Shipping. This excludes international shipments. Discount codes affect the subtotal of your order and the minimum spend to qualify for the Free Shipping offer.

Flat Rate Shipping

All USA orders under $35.00 will incur a $6.50 flat-rate shipping charge. We ship your goodies through USPS. You can expect your order to arrive within 5 to 10 working days.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused. Read more on shipping and returns in our terms and conditions.

DESCRIPTION
  • A non-smelly, natural, moisturizing gradual tanning formula
  • Made with natural moisturizing oils such as Sweet Almond, Coconut & Olive Oil
  • Provides a natural, non-orange, tan colour by mixing 2 natural tanning ingredients
  • Dihydroxyacetone (DHA) combines with the keratin on the skin to turn it brown
  • Erythrulose (glucose-based tanning agent) darkens skin cells for a golden glow
  • ECGC (Green Tea Extract) is a natural, powerful antioxidant compound
  • Naturally preserved with Hops Extract – free of Parabens and Phenoxyethanol

We think we look better with a bit of colour and like to maintain a healthy glow all year round, without the sun damage. A few of us here at MooGoo like using self-tanning creams, but we got tired of the orange colour many of them leave, as well as the smell. That’s why we set out to make this product, so we would have something that was genuinely natural, effective and moisturizing.

We use our favourite moisturizing oils as the base for this cream to make it very hydrating, extending the life of your tan. Then we added in two natural self-tanning ingredients. The first is Dihydroxyacetone (DHA) which can come from a variety of sources, but we are using a Canola-based source. Secondly, in order to get the right colour tone, especially for pinkish complexions, we added Erythrulose, which as the name suggest is a sugar-based tanning ingredient.

And finally, we also added purified ECGC (Green Tea Extract) which is a natural, powerful antioxidant compound. We use the purified Green Tea Extract which is 90% concentrated and is actually a white powder. If you would like to know why we add EGCG, we suggest that you use the Google and search “Topical EGCG Anti-Ageing” to see some studies on its amazing effects.

Tip: Apply this cream daily to gradually build up the tan colour until desired results are achieved. For best results, exfoliate prior to application and wait a few minutes before dressing. Make sure to wash your hands well after application as tanned palms can look a bit strange.

INGREDIENTS

Aqua (H₂O’s Fancy Name), Prunus Amygdalus Dulcis (Sweet Almond) Oil, Squalane (Olive), Cocos Nucifera (Coconut) Oil, Dihydroxyacetone (DHA Canola-Based Tanning Agent), Olea Europaea (Olive) Fruit Oil, Glyceryl Stearate (Food Grade Emulsifier), Cetearyl Alcohol (Plant-Based Emulsifying Wax), Lecithin (Soy), Polysorbate 60 (Food Grade Emulsifier), Erythrulose (Glucose-Based Tanning Agent), Piroctone Olamine (Olamine Salt), Aloe Barbadensis Leaf Juice (Aloe Vera), Tocopherol (Natural Vitamin E), Allantoin, Pyrus Communis (Pear) Extract, Hydrolyzed Milk Protein (For Skin Elasticity), Natural Vanilla Fragrance Oil (Phthalate-Free), Humulus Lupulus (Hops) Extract, Camellia Sinensis (ECGC Green Tea) Leaf Extract.

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

How do self-tanning products work?

Most self-tanning ingredients are either canola oil, glycerin or sugar-based ingredients that combine with the amino acids on your skin. Various amino acids combine differently, producing different tones of colouration from yellow to orange to brown. So very simply, the self-tanning ingredients make a tan coloured pigment on the skin that looks like a real tan, but is not a genuine tan which happens when our skin is exposed to UV. Because the colour is made by using the outer layers of skin, the colour will gradually disappear over a period of time as the skin sloughs off. So to keep the colour, it should be re-applied every now and then.

How do you test your products?

The only animals we use for testing are our own bodies. Friends usually test it next. If they like it and ask for more, we keep it. That’s how all of our products have been developed.

What ingredients do you avoid when making a moisturizer?

There's lots of things you won't find in this cream (or any of our other products) because they were all formulated for family members and close friends. This includes Paraffin and Mineral Oil which derive from petroleum, but are commonly found in commercial moisturizers like Sorbolene. We don’t think putting the stuff that goes into our cars on our skin is the healthiest thing we can do.

We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). We avoid a lot of other things too, way too many to list here. We also don't use any useless, trendy ingredients like stem cells from Swiss apples or super power jellyfish DNA, just natural, effective ingredients for healthy skin.

Is this a face cream or a body cream?

We like to keep things simple even if marketing can sometimes tell us otherwise and get us to believe we need a different cream for every part of the body. This cream is made for your skin so rub it on whenever you like on your face and body, and hands and feet too, we don’t discriminate.

Is this moisturizer made of milk?

We aren’t called MooGoo because our products are made with milk. If you think about it, putting any meaningful amount of fresh milk into a cream and then putting it on a shelf in a store for a while would not end well – yuck! We do use ethically and sustainably sourced Milk Protein from a credible Australian supplier in a some of our skincare products because research has found that it helps to increase skin elasticity by up to 20%.

If you want to know more about the Milk Protein we use, check out the General section on our FAQ page for more detailed information.

Shipping & Returns

Order Processing

All orders are dispatched from MooGoo USA HQ within 5 business days of placing your order.

Free Shipping

All USA orders over $35.00 qualify for Free Shipping. This excludes international shipments. Discount codes affect the subtotal of your order and the minimum spend to qualify for the Free Shipping offer.

Flat Rate Shipping

All USA orders under $35.00 will incur a $6.50 flat-rate shipping charge. We ship your goodies through USPS. You can expect your order to arrive within 5 to 10 working days.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused. Read more on shipping and returns in our terms and conditions.

Ask the Herd Anything!

Send us a message
Clean and cruelty free
Made from all natural ingredients
Made in AUS, Based in USA
Recycable packaging

Made from udderly the best skincare ingredients

How we can MOOVE into your skincare routine

1
Milk Wash Milk Wash
Milk Wash
4.9
Rated 4.9 out of 5 stars
4.9 Stars (413 Reviews)
A Creamy Hydrating Cleanser for Dry Skin. Soap & SLS-free.
$14.50
2
How Now Brown Cow Gradual Tanning Cream 120g How Now Brown Cow Gradual Tanning Cream 120g
How Now Brown Cow Gradual Tanning Cream 120g
4.9
Rated 4.9 out of 5 stars
4.9 Stars (80 Reviews)
Natural Tanning Moisturizer. Non-smelly & Natural Colour.
$14.90
3
Edible Lip Balm 5g – SPF 15 Edible Lip Balm 5g – SPF 15
Edible Lip Balm 5g – SPF 15
4.9
Rated 4.9 out of 5 stars
4.9 Stars (75 Reviews)
With Zinc for Sun Protection
$4.50
4.9
Rated 4.9 out of 5 stars
Based on 80 reviews
80 reviews
  • MK
    Madeline K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    10/9/24
    Favourite clean tanning cream

    Absolutely love the tanning cream. It looks so natural and smells amazing

    MU Profile picture for MooGoo USA
    MooGoo USA
    10/9/24

    Thank you for your feedback Madeline K. 🐮💙

  • KH
    Kate H.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    9/22/24
    Tanning Cream

    I love this, smells and works amazingly - but bottle is way too small.

  • PM
    Patti M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    8/31/24
    How now Brown Cow

    Great product- easy to apply , has moisture for skin and most importantly NO PERFUME. I love it

  • SO
    Suzanne O.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    8/29/24
    Fab Tanning Cream

    I've used lots of tanning creams over the years but this is by far the best for a natural streak free glow. The fact that it doesn't smell is just amazing. The colour also lasts for ages, even after going for a swim. I will definitely be buying it again ❤️

  • AM
    Anne M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    8/27/24
    Loving How Now Brown Cow!

    Tried many self tanning products ,claiming no ‘tan smell’ - This one HAS NOT got that after smell for sure! Does have a pleasant smell when applying . Love how you can apply easily to body and face , non streak and doesn’t come onto bedding. Bigger bonus it’s all healthy ingredients and good for your skin. For someone who previously has had melanoma and doesn’t do sunbathing it’s wonderful to have found it! Gives a very natural tan .

Reviews LoadedReviews Added
Milk Wash Milk Wash
Milk Wash
4.9
Rated 4.9 out of 5 stars
4.9 Stars (413 Reviews)
A Creamy Hydrating Cleanser for Dry Skin. Soap & SLS-free.
$14.50
Cover Up Buttercup SPF 15 Natural Moisturizer 120g Cover Up Buttercup SPF 15 Natural Moisturizer 120g
Cover Up Buttercup SPF 15 Natural Moisturizer 120g
4.7
Rated 4.7 out of 5 stars
4.7 Stars (33 Reviews)
Light Sun Protection Moisturizer Using Clear Zinc
$15.90
SPF 15 Moisturizing Day Cream 75g SPF 15 Moisturizing Day Cream 75g
SPF 15 Moisturizing Day Cream 75g
4.8
Rated 4.8 out of 5 stars
4.8 Stars (54 Reviews)
Clear Zinc for Sun Protection. Caffeine & Niacinamide to Resist Su
$29.50 $0.00
Edible Lip Balm 5g – SPF 15 Edible Lip Balm 5g – SPF 15
Edible Lip Balm 5g – SPF 15
4.9
Rated 4.9 out of 5 stars
4.9 Stars (75 Reviews)
With Zinc for Sun Protection
$4.50

Related Tips & Advice

View all tips & advice
Clean and cruelty free
Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging
Carbon neutral