OK, so you're sold on the idea of moisturizing, but with a billion choices to choose from, understandably, you may have questions about who, what, where, why and how. Since we're all busy these days, here are the top 5 most asked misunderstandings about moisturizers. 

Do you like having fresh, healthy, glowing skin? Of course, you do! If you know us, we like to keep things simple, straightforward and fuss-free. Taking good care of that beautiful face of yours doesn't need to be complicated...

What’s the point of anti-ageing ingredients, particularly the expensive ones, if they just sit on top of the skin? Exactly! Not much point at all. Test tube results are meaningless if they don’t translate to real life, right? We want ingredients that do what they’re supposed to (that’s why you buy them after all), and to do that, they need to get into your skin.

Ever wonder why you aren't seeing the results you thought you would from that new skincare product you've been using for a while? Most likely, the good ingredients aren't getting to where they need to be. 

Ever wondered if the $200 anti-ageing serum available at the fancy makeup store is just the same as the $30 one from the chemist? Well, you are on to something friend… We don’t mean to be the bubble-bursting bearer of bad news, but we want to share this industry secret that we’ve come across firsthand: a lot of expensively branded serums and creams are just bottled-up stock formulas made overseas. *gasp* Yes, you read that right.

Tooth be told, Fluoride can be a controversial topic. The fact of the matter is, toothpaste needs a remineralising agent to keep teeth healthy, and this is what Fluoride does in commercial toothpastes.

But, there are people out there that want a healthier toothpaste, so we made one with the same ingredient flossophy as the rest of our products. After years of development (and a lot of bad samples), we created a good one with remineralisation properties, made using only the healthiest ingredients out there. This was not acci-dental.